Emerging Colour Trend: WHITE OUT

A white out is coming to give us a bit of visual chill out time. Against all the bright prints and colour, white is simple, clean and refreshing.

SS13 Colour Forecast

Summer 13, its gonna be a goody! Optimism and nostalgia fuse, bringing us colours that remind of carefree childhoods, contrasted with the muted safety of faded photographs and memories. Its like seeing the bold neon's of the 80's through instagram; vignettes, filters and exaggerated colour.
Yellow brings a level of optimism, shining bright summer vibes in even cloudy summer days. It comes in many forms, emerging from safer mustard's through to canary yellow.
White will be key giving us clarity and freshness. Many of the colour combonations will be unusual, contrasts of murky khaki, noir black or bright white against highlights borrowed again from sportswear, as last season. Although monocrome is very relevant for Summer 13, when it comes to lots of colour, we're all gonna get a bit more daring. Lets go crazy!